Corporate Mission

Lerado Group is committed to the next generation. We specialize in developing high quality infant and pre-school products with advanced concepts and safety features that make the world a better and happier place for babies and children. In order to achieve the commitment, the Group must always keeps the corporate missions (Innovation, Excellence, Integrity and Practicality) in its mind.

Innovation        Never being bounded by existing methodologies used, willing to adopt different viewpoints on product development, willing to apply creative thinking on business development.
Excellence        Never being satisfied by existing achievements made, prepared to excel ourselves to get sustainable enhancement on production technology and operational efficiency.  
Integrity    Being honest to business operation, prepared to win trust and support from employees and customers.
Practicality        To adopt progressive and realistic approach on business operation, desired to obtain sustainable business development.